Explain the name of your street wear line?
NOSRNDR (no surrender) was inspired by my uncle who passed away 8 years ago. NOSRNDR to me represents the mental power we have. Not letting your mental space to be taken over in a negative way. NOSRNDR is about overcoming any situation your in and not letting what’s going on in your life put you in a bad space.
What made you want to maintain multiple brands?
I’ve always wanted a clothing line. Being a fashion forward person, I felt lashing was not only a long term job but I could use it to promote myself more. For example my makeup is done in most of my pictures so I can bring awareness to NMLashes and my clothing brand. I was spending crazy money on lashes for my makeup and then I started to learn about wholesale strips and felt I could save and make money.
You are very ambitious, what drives you?
I feel like I can sit around all day long and tell people all the f**** up s*** I went through in life and that’s my motivation / drive, but I really don’t have any real motivation at the moment. I’m doing stuff I actually enjoy doing. I don’t let negative situations drive me or make me have that “I want to do better” mentality. You should have that regardless if your chasing a real dream. Those situations should definitely help develop your mentally but it shouldn’t be your drive. Don’t wait to be f**** up to want to come out on top.
Will you eventually merge to make up?
I have done a few makeup looks but I don’t see myself doing it as a job or something I will promote. I want to get better for personal use so I don’t have to book appointments for make up. In order to stay active with my followers to promote my brands I have to be able to post consistently so I definitely need to learn.
What are the brand of lashes u prefer?
I’m currently using “ NMLashes”. (available for consumer purchase soon)
When working with a client, do you suggest the style?
When working with my girls I look at the condition and length of their lashes and recommend what I feel would be the best for them. I educate my clients before I do anything with them because a lot of girls think they know what they want. So I have to explain what I feel will fit their face and why. Putting too much weight on your natural lash can cause severe damage especially if you do not care for your lashes properly.
How do you plan to expand outside of Chicago?
I know a lot of people and I plan on traveling and branding myself in other states. I definitely want to invest in a camera and wear my products. Also I can continue to use hash tagging as a resource to connect with other people in other states. I also want to do pop up shops to get people familiar with my establishments. When I get to a good business point I definitely want to do a “tour” of some sort.
What are some short term goals for your business?
•I made a 5 year plan so in now 3 years I definitely want to be a little more established than I am now. I want to eventually hire my family.
• Expand to other states
• I want to visit my vendors that I work with that are out of the country in the next year or two
Tell us something about you (fun fact/whatever)
My name is Savanah, I’m 21 from Chicago. I lived in Vegas for about a year when I was 9 years old. I love to open up and talk. I love to talk to people and give advice. I’m a open book and people really enjoy talking to me. I don’t hold back my words, I’m myself always.