A brand that would be considered as “young” by its notable peers. Introduced to the world of fashion in 1978 and founded by Gianni Versace, who was unfortunately murdered in 1997, at which point his sister took over. The brand has always presented itself as a luxury brand with fabrics and designs that were chosen. The color palette has always been vibrant, as well. This would lead to iconic pop figures endorsing the brand.
One of Versace’s most recognized clients is Michael Jackson, as well as other global pop stars such as Elton John. These gentlemen gave the brand notoriety early at the birth of the companies career.
Due to the designs that were made for specific artists, the brand was considered only for rock n roll attire. As a youth, these designs were cool to see on stage and in sold-out arenas, but not something I could see myself wearing day to day.
In 1996 the brand took more to the urban-pop culture, thanks to one of the biggest hip-hop stars in history, Tupac.
You may wonder why I have mentioned Tupac. The west coast artist merged the gap a bit closer with street fashion and luxury clothing after the event in the summer of 96’, when the urban poet made his first trip out of the country to appear in a Gianna Versace show. Not only did Gianna want him featured on the runway, he even requested for the artist to perform. This is where my infatuation began with the famous silk shirts and over the top accessories. I would see old photos of this artist and be mesmerized by the clothing/pieces directly made for him. This style was short lived due to his untimely death in the fall of 1996.
But enough name dropping. Versace is my favorite of all the luxury brands. This company does not only create apparel, but they have their own spin on household items, furniture, and dining.
Just imagine a closet full of Versace in your bedroom, surrounded by fine interior luxury design.
Michael Kors has now acquired the brand with the new deal being finalized at the end of 2018 by Capri Holdings. The brand looks to stay prominent with Donatella still having a major role in the brand as the creative director. This gives me confidence in the brand, keeping a cornerstone that has established them in the world of fashion.
Check out the new fall line, as it was inspired by the Nineties.