Welcome to the House of Rena. Where contemporary & modern day style rules all!
These pieces are handcrafted by the lovely Eranne Whiters. Her work shows that she's well versed with a sewing machine. House of Rena features an array of dresses, blouses, bottoms, and outerwear. Pieces that compliment any occasion. HOR's current featured piece would be the "Stella" (strapless dress). Available in colors like Bubblegum pink, Tomato Red, and more!
In our Q & A below you can learn more about her and the brand. Click here to SHOP.
Your brand has blossomed so much, where did the name House of Rena come from?
“Rena was my grandmother’s middle name. She used to sew and would make some of my clothes when I was a kid. She never got the chance to see me sew so it’s like paying homage to her. She also was one of the best dressed women I knew. The “House of” part came from fashion houses & designers from the 19th century, like when Coco Chanel. For example, when Coco Chanel started, her brand was House of Chanel. So I wanted to incorporate something from history.”
How did you get your start with styling?
“During my last year of college, I decided I wanted to pursue visual merchandising as a career. I was able to take visual merchandising classes while in college & assist visual merchandisers while working as a sales associate where I discovered some retail stores allowed their associates to have creative freedom while dressing mannequins. I soon found out afterwards that styling was a “thing” ...a job, a career! After college, I found this profile called “School of Style” on Twitter and asked the co-founder tons of questions on how to get started and she advised I come to class!Over the next two years, I attended a couple of classes in L.A where I learned the ins and outs of wardrobe and personal styling. So yeah, that’s where it started.”
What inspires you the most to be apart of the fashion industry?
“What inspires me the most to be in the fashion industry is the creative freedom I have. Technically I can create anything & call it fashion. I also feel that fashion is connected to art which is actually how I got started in fashion. All through school and my first 2 years in college, drawing Still Life was “my jam”. In middle school, is when I started drawing T-shirts and other clothing items randomly and then I found out designing clothes was a career and I stuck with it ever since.”
Do you have any new material or concepts your working on?
“Right now, I’m just working on getting more Summer items out and working on Fall/Winter/Holiday concepts and ideas.”
How can someone contact you for customs pieces
“I’m very selective right now on what custom work I do, but people can contact me through my social media pages or email:info@houseOfRena.com”
Nothing set in stone at the moment, but I’m working on something for the fall.